Chocobeanz is a cake studio based in New Jersey that specializes in customized hand crafted cakes catering to all occasions.
Currently, customers call the studio to place orders and a personal cake planner assists them through the entire process of customizing their order.
The business' goal was to increase their customer base by covering a wider demographic area and increase sales by allowing customer's to seamless purchase products online.
"... as it enters the world of eCommerce"
User Experience Designer
THE PROCESS INVOLVED
User Research | Interviews & Surveys
Research Synthesis | Empathy Mapping & Personas
Proposed Solution & Rationale
Initial Sketches & Early testing
Wireframing: Low, Medium & High fidelity